The Wedding Industry Will Never End

Wedding Industry Overview (Research Conducted by the Australian Bureau of Statistics- Marriages, Australia.)

1.1 Total marriages, Australia1991-2011

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The 121,752 marriages registered in 2011 represented an increase of 576 (0.5%) from the 121,176 marriages registered in Australia in 2010. This is the highest number of marriages registered in a single year and continues the relatively steady increase in marriages since 2001.
1.1 Total marriages, Australia – 1991-2011

o Increase in Marriage: In 2010, there were 120,000 registered marriages in Australia representing the highest marriage figures in a decade. (This is a very supportive figure despite the economy, and supports a Franchise Model based in the wedding industry.)

o Increase in Median age at marriage : The median age of people married in 2008 was 32.0 years for males and 29.5 years for females. (The delayed years in marriage suggests that couples are more financially setup at this stage in life, compared to couples in their early twenties. Couples tend to be in secure jobs with careers with higher earning capacity, and have more assets- some including properties that have increased in value. The outcome of this research indicates that these couples have more money to spend on their special day, as they are in a greater financial position then those in their early 20’s.)

o Rise in Civil Ceremonies ABS research showed that a surprising 2/3 of Australian marriage ceremonies are performed by civil celebrants outside of a traditional church setting. Civil marriages have outnumbered religious ceremonies in Australia since 1997 when 51% of all marriages were performed by civil celebrants. In 2008, the trend toward civil ceremonies continued, with 71% of marriages performed by civil celebrants. (The trend towards civil ceremonies is meaning that couples are opting for alternative venues for their wedding ceremony. With this trend in mind in our busy society, more and more couples are appointing the advise and expertise of an experienced ceremony coordinator and decorator to help them coordinate, decorate and facilitate their outdoor civil ceremony.) (Circle of Love franchise directly targets this trend.)

o Rise in Second Marriages: In 2008, of marriages registered in Australia, 24% of grooms had been divorced and 1.8% having been widowed. For brides 22% had been divorced previously and 2.0% having been widowed. 16% of marriages (4,172) were remarriages for both partners. (This indicates that there is a large sector of the market that is getting married for the ‘second’ or ‘Third’ time. This could suggest why there is any increase in the amount of marriages. This sector of the market is definitely an opportunity not to be understated or missed. Whilst the mass consumer is focused on the divorce rates, they are forgetting to think about the wedding opportunities: whilst the divorce rates are increasing, so are the ‘second’ marriage rates!! No longer are you catering to a once off client!)