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Franchise Vs Independent Business

franchise for sale, franchise for sale in Australia

Australia is truly the land of opportunity. You can start your own business from scratch or choose from thousands of franchises and business opportunities, in practically any field you want.

Franchises and business opportunities are fairly similar, but they do have a few distinct differences, in four key areas:

1. Common Brand and Operating System. One of the tenets of a successful franchise system is that all units operate under a common brand and operating system. This is how a consumer knows a Macdonalds will be the same in Australia then Europe. A franchise system makes a concerted effort to ensure that every operator is doing things the same and every unit is supporting and reinforcing the brand.

In a small business, there’s typically no requirement to operate under a common brand. If you are establishing your business from scratch you build your own brand name, which can take years to establish, and as there is no guidelines you are only working off your knowledge & friends around you. In a franchise system your brand is established from day one & known through word of mouth, social media, suppliers, venues & other resources.

 

2. Ongoing Support. A franchise typically has an ongoing commitment to support you over your entire tenure in the business. These support programs usually involve structured periodic contacts with dedicated support personnel for marketing, staff training, technology and virtually any other aspect of ongoing operations.

Though a biz opp may also offer you ongoing support, the process is usually very informal and not based on any contractual commitment.

 

3. Operating systems. Would you rather invent the wheel, or buy one ready-made? If you’re the creative, innovative type, starting your own business is the way to go. A franchised business provides a complete, out-of-the-box business, ready to “plug and play.” You have to follow the operating manual. If you can’t, fly solo.

 

4. Equipment & Supplies. Outfitting your new business with everything you need to succeed means researching what equipment to buy, finding suppliers, and negotiating deals. You may buy a pizza oven that’s too big or buy more fresh food than you need; or you may buy one that’s too small and run short on capacity as your business grows, or run short on pepperoni on a busy evening or weekend. Franchisors can provide invaluable help in knowing both what and how much to buy – often at reduced prices.

 

5. Marketing If you’re Joe’s Pizza, you’re on your own when it comes to marketing and advertising. If you’re a Pizza Hut franchisee, you have the power of the brand’s multi-million-dollar national and regional marketing and advertising behind you. There’s a price to pay for these benefits: a monthly contribution to a national advertising fund. But if you’re Joe, every penny to market and advertise your business comes directly out of your bottom line

 

6. Speed to Market You can build the most beautiful retail store or buy the perfect van for your mobile business and fill both with the most expensive equipment. That takes time, as well as money. Or you can sign up with a franchisor who’s done this hundreds of times and be handed a shopping list of exactly what you need to set up shop, allowing you to open for business more quickly than if you had to research it all on your own.

 

7. Faster & guaranteed ROI (Return on Investment) No matter how grand your opening, when you start your own business it takes time to build a client base and local reputation. When you advertise a known brand name in your new market, customers come ready-made, and the cash starts flowing faster.

 

In summary why the franchise route is the way to go & why I chose to make this decision (Director – Kim Williams is a franchisee too)

  • Established brand;
  • Proven business concept & operating model;
  • Established operating policies, procedures & standards;
  • Lower statistical risk of failure;
  • Immediate momentum on opening through established brand equity of the franchise;
  • Established customer base of the franchise;
  • Training & on-going support from the franchisor;
  • Shared marketing costs with the franchisor & other franchisees;
  • Support in difficult times from the franchisor;
  • On-going product & service innovation;
  • Increased buying power via the franchise group;
  • Easier to obtaining finance from banks and other lenders; and
  • Increased chance of a successful sale of the franchise upon exit.

A Taste Of Circle of Love Branding

What does branding mean? What comes to mind when you hear Adidas, Channel or IBM? The images, personal experiences or thoughts you associate with each of these names is what makes up their brand. A brand is actually the logo, message, design or character of your product or service. If done well it will differentiate your business from competitors in the market, yet reflect the feel of the overall market you operate in.

For instance a food brand would be very different in look and feel to a wedding stylist brand. The colours used would differ as would the strengths of the icons. It is important to stand out from your competitors but stay in your industry model so as not to confuse your potential clients.

Business Branding is vital to the business success.

Your logo and other marketing materials can have a great impact on your company’s success. Branding your business professionally helps you stand out and adds credibility and trust. It tells prospects that you are a professional company who pays attention to detail and invests in your brand and your business.

An attractive brand identity, consisting of logo, brochures, graphics, and other business materials can leave a lasting impression on clients.

At Circle of Love we have a strong brand name not only through our logo, website, brochures, business cards, graphics but also outside the box with a ‘Wedding Planner App’, unique designer lip glosses, mobile phone cases plus more.

Circle of Love BRANDING, circle of love franchise

Business Vs Franchise

Australia Business Vs Australia Franchise

  • 95% of all small businesses in Australia Fail within 5 years- compared to 5% of franchises failing .
  • An Australia franchise system is a proven business system that works, with a support structure to ensure your success
  • You have a much higher success rate building a business in a franchise system as opposed to building a business on your own…
  • You have constant ongoing support in building your business from someone who is successful in the wedding industry, who will act as your mentor and business coach, and work with you to achieve your dreams

Other:

  • We don’t sell franchises- we select franchisees
  • It is very important that we find the right people to work in the franchise system, as we want to ensure the success of the company, and we look for positive, driven and passionate people who share the same vision as us.

Circle of Love Business Particulars:

  • Established History in Wedding market
  • Consistent Wedding Bookings for Franchisees:
  • Easy to Run and Low hours: work the hours that you want
  • Repetitive and reliable: systems and templates in place:
  • Automated: website and marketing materials in place to draw in enquiries and leads
  • Professional Website: getting 2000 hits per month plus
  • Run from Home: no office lease or retail shop lease needed. You can run this business from your own home! (Save on rent and get increased profits!)
  • Exclusive Business Model (this wedding business model is designed for profit, even in a downturned economy.)
  • Turn Key: make money from day one.
  • Opportunity for Growth
  • Be part of a growing company that is expanding Rapidly.
  • All training provided. Support manager available on a weekly basis.
  • Great Opportunity to Secure High Return on Investment for little outlay.
  • Get started now before peak Wedding season starts: (to optimize your profits and take advantage of the peak wedding season.)

Circle of Love Business Strengths:

  • A fully Australia Franchise systemised and proven system to allow ‘anyone’ to operate and profit
  • Massive growth potential, being proven already with little marketing and owner input. The business has shown a strong, organic growth, even through an economic crisis
  • Training / Operations Manual
  • Minimal hours for buyer
  • Consistent Growth
  • Service to Small Businesses and Venues
  • High quality Value adding wedding packages in place
  • Trained support staff in place
  • This is a ‘feel good’ industry to be involved with – an industry which sells dreams and inspiration, and makes a significant difference in peoples lives.
  • Over 900 visits to our website weekly
  • Strong company branding & marketing
  • Our ‘Wedding Planner App’ download on average 70 times a day branding our company nationally and internationally

 

 

Wedding Business Regions Available

COL Wedding Business Franchise Regions Available:

QLD – Toowoomba – Mackay – Townsville – Cairns

NSW – Sydney North – Sydney South – Ballina – Coffs Harbour – Port Macquarie – Central Coast – Tweed/Byron – Newcastle – Hunter Valley – Wollongong – Wagga Wagga – Albury

ACT – Canberra

VIC – Melbourne North West – Geelong/Torquay Yarra Valley

WA – Margaret River

SA – Adelaide

NT – Darwin

TAS – Hobart

Don’t see your region on here don’t worry give us a call or email & we can assess your area to see if its viable for a business in your region. We just our franchisees to have the ultimate success.

To get more information on how you can become a franchisee, please contact our company director:

Kim 0418 960 937 ~ kim@circleofloveweddings.com.au